Navigating Online Concerts & Livestreaming – the Manitoba experience
Wednesday, March 10, 2pm
Workshop Leader: Scott Carnegie
After almost a full year without live concerts, producing digital programming is the new live. Join our four panelists Jane Ireland, Killarney Turtle Mountain Arts Council; Lee Beaton, Prairie Fusion Entertainment; director/filmmaker/livestream expert Scott Carnegie from Sugar Cube Entertainment; and Jorge Requena Ramos, Artistic Director from the West End Cultural Centre.
The panelists will speak to their digital experiences in particular how the transition to digital programming has been working for them. Jane Ireland has explored many lower cost/risk models including online ticketed concerts, partnering with Camrose Live to produce their concerts, and having artist self-produce. Lee Beaton from Prairie Fusion purchased their equipment, are self-producing their content and was recently mentored by Scott Carnegie to livestream from their venue. The Manitoba Arts Network partnered with West End Cultural Centre (WECC) to produce our 12 pre-recorded concerts funded by Stay Safe at Home MB. The WECC has done online ticketed concerts in the past and are currently presenting Winterruption at Home.
The panel will discuss their digital successes and challenges, the types of programming, methods of delivery (pre-recorded content vs. Live-streaming), and differences in artist contracts. Panelists will also engage in a discussion with participants on life after Stay Safe at Home MB – how do we switch from free to paid digital programming, the future of hybrid models – having people pay to attend live and for those that can’t attend pay for the livestream, potential for digital collaboration/co-production – do we all need to do our own thing or can we save money and resources by collaborating in the digital space?
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“Cultivating Buyers Through Marketing and Building Relationships – Social media Platforms, E-Newsletters, Brochures, Handbill Invites, Press releases and a Strong Website Presence.” – An online marketing session with Jordan Miller
Wednesday, March 17, 10am
Workshop Leader: Jordan Miller
Whose responsibility is it to bring the buyers to the gallery? How do we make sales to a new audience for a new artist? How do we get the message out without overwhelming our audience? What is the best method for reaching our audience? How do we find new clients? How do we draw new audiences into a gallery? Building profiles of a new artist?
Sufficient marketing needs to be conducted by both the artist and the gallery to answer all of the questions above. Different method’s of platforms and how to use them will be covered in this seminar. Often we find people “buy who they know”. A strong online presence can help with the cause and effect of knowing without knowing them.
Learn how to create marketing strategies with the artists you represent from “Reels of experience”, “Live Paintings Sessions”, and “Stories” to adding a little extra personality to everything both the galleries and artists put online by using all the free method’s at our fingertips
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Creating the Digital Equivalent of the Live Experience
Wednesday, March 24, 10am
Workshop Leader: Larry Desrochers
Larry Desrochers, General Director and CEO of Manitoba Opera, will speak to their recent digital projects and how they adapted the physical experience of live entertainment to audiences digitally and how they provided experiences that added value to their digital programming. Larry will unveil the Manitoba Opera’s process for determining their digital programming and their 4 key areas of focus. He will highlight successes and share learnings of their recent projects, and how they created memorable experiences as a way to connect in a valuable way with audiences during lockdown.
Some of the projects Larry will speak to are: Digital Emerging Artist Program, virtual dinners, livestream ticketed concerts, Stay Safe at Home MB – The Barber of Seville featuring Al Simmons, I Love to Read Month digital project and opera quiz gameshow. Larry will wrap the session up with a discussion on scaling up for next season – how to transition from digital to live using baby steps.
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HOW-TO GUIDE FOR ATTENDING ZOOM VIDEO WEBINAR
You may access the meeting using your laptop (recommended) or your smartphone. We recommend that you use a stable internet connect as using data may incur excessive data usage/cost on your phone which MAN is not responsible for.
The following is a step-by-step guide for successfully attending our Zoom meeting:
1. Prior to joining the meeting, download the free Zoom app to your device by visiting zoom.us. When you set up your account, use the same name you’ve used when initially registering for the AGM (your name, not your organization’s name).
2. To join the meeting, click on the link provided in the registration confirmation email we sent you. You’ll be directed to the meeting and placed in the “waiting room” until we promote you to panelist.
Join early! Our team will be monitoring registrants and we will “lock” access when the meeting at 2.15pm which will prevent you from joining past the start time.
3. You may be asked to confirm that you want to use your device’s camera and/or mic. Once you’ve confirmed, your camera will be on; you will have the option to turn off your camera if you desire. You will be automatically muted when you join. If you have a question or would like to comment when appropriate, we will be able to unmute you.
4. To raise your hand on your device:
1. On laptops, hover over your screen and you’ll see the “raise hand” option
appear at the bottom of the screen.
2. On smartphones, touch your screen, click on the “more” icon at the bottom right hand corner, and select “raise hand.”
5. You will be invited to ask questions or comment in the CHAT BOX. If required, we will invite you to turn on your microphone in order to have a full discussion. To access the chat box:
1. On laptops, hover over your screen and you’ll find the chat box at the bottom.
2. On smartphones, touch your screen, click on “participants,” then click on the
“Chats” icon at the bottom of your screen. To exit the chat box, click on your
device’s “back” button.
Got questions, please contact Sarah Brereton, the Program Coordinator at Manitoba Arts Network. Tel: 204.943.0036 Email: email@example.com