Manitoba Showcase Work shop Info

Manitoba Showcase 2022

Work Shop Information

October 27-30, 2022

4 Day Showcase & Conference

Venue: Prairie Fusion Arts & Entertainment

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The conference will feature speakers, performances, panel discussions, real-life testimonials from artists and educators, parallel presentations, regional discussion groups, networking opportunities, and much more. Peer-to-peer and one-to-one career advice and information from Manitoba Arts Network staff, specialist advisors, and other showcase artists.

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Collaborate

Network

Don’t wait. Reserve your spot today.

WORKSHOPS

Kairos Blanket Exercise 

Friday, October 28, 2022 |10 am -1 pm

In partnership with Creative Manitoba

Developed in collaboration with Indigenous Elders, Knowledge Keepers and educators, the KAIROS Blanket Exercise (KBE) is an interactive and experiential teaching tool that explores the historic and contemporary relationship between Indigenous and non-Indigenous peoples in the land we now know as Canada. It is a unique participatory activity that fosters truth, understand and respect.


This workshop will cover:

During this 3-hour workshop, participants step on blankets representing the land and into the role of First Nations, Inuit and Métis peoples. They are guided by trained facilitators, including Indigenous Elders and Knowledge Keepers, who work from a script that covers pre-contact, treaty-making, colonization, resistance and much more. Participants read scrolls and respond to cues in the script.

The KBE concludes with a debriefing, conducted as a talking circle, during which participants discuss the learning experience, process their feelings, ask questions, share insights, and deepen their understanding.


Over the past two decades, thousands of KAIROS Blanket Exercises have been delivered in Canada and around the world, including in the United States, Central and South America, Europe, and Australia. By engaging participants on both emotional and intellectual levels, the KBE both educates and creates empathy and understanding.


Digital Marketing 101
with Reema Chopra

Friday, October 28, 2022 | 10-11:30am

Enhancing your digital presence on the web and increasing visibility and your reach through websites, directory listings, search, Google my Business and blogs.

This workshop will cover:

  • Digital Presence – What your digital footprint should or could look like – how your organization appears online to patrons and what you can do to improve it to drive more traffic to your website.
  • Search (organic and paid) – how people use search, identifying search opportunities, increasing your organic search performance by creating content that addresses relevant/popular searches and using advertising tactics to gain visibility in search engine results (google ads).
  • The top 5 website must haves to optimize your content and data to be visible and effective such as creating a single web page for each event in order to be visible in search.
  • Google My Business – using it will boost your website ranking which increases your organic search performance. Many mobile users bypass your website and use the info provided in your google my business listing, so what is the critical info you need to have and how to publish events.
  • Blogs and Articles – ​​Every time you create a new article, you’re creating content that people can share on social networks, which helps expose your business to a new audience and build online engagement.
  • Facebook and Instagram – how to utilize these platforms with paid advertising. 
  • Increase viewership by sending regular eblast via free email platform like MailChimp.

Connect with Reema:
www.whiteantelope.ca | www.reemachopra.com


Re-Engaging Audiences and Curating for Recovery
with Cheryl Ewing

Friday, October 28, 2022 | 11:30 am-1:00 pm

In partnership with Creative Manitoba

Communication is key to re-engaging audiences. Talking and listening to your audience will help you discover their values which should guide your programming.

To complete the circle let your audience know that they are being heard by translating those values into your marketing, all of which are key to curating for recovery.

This workshop will cover:

  • How are you talking to your audiences to make them feel safer, so they trust they will be safe in your venue.
  • We tend to make assumptions about our audiences – importance of talking with/asking your audience. Having audience trust is important for them to keep coming back.
  • Clever programming: exploring options to make shows/exhibitions more attractive. 
  • Having surveys at the end of the performance – audience can go and participate in survey fresh after the performance.

Attracting an audience and keeping them is a unique skill: Where do you find your audience? How do you bring them to your activity? How do you keep them and grow them – in numbers and in programming interest? These are the essential elements of presenting.

Connect with Cheryl:


Indigenization & Multiculturalism
with Albert McLeod

Friday, October 28 , 2022 | 2-3:30pm

Indigenization and multiculturalism are unique and both important. While multiculturalism presents a valuable approach to honouring diversity, it differs from Indigenization at a philosophical, political, and systemic level.

Indigenization is a distinct process that needs to be practiced in its own right, and the two should not be merged together in policy or practice.

Indigenization benefits everyone; we all gain a richer understanding of a life philosophy based on an Indigenous worldview and of our specific location in the world through awareness of Indigenous histories and sciences.

This workshop will cover:

Indigenization also contributes to a more just world, creating a shared understanding that opens the way toward reconciliation between Indigenous and non-Indigenous people. It also counters the impacts of colonization by upending a system of thinking that has typically discounted Indigenous knowledge and history.

Albert will talk about how you can Indigenize your programming, workshop content with humour, open hearts, and open minds and by providing successful examples of arts events that demonstrate Indigenization and multiculturalism.

Connect with Albert:


Email Marketing
with Reema Chopra

Friday, October 28 , 2022 | 2-3:30pm

Email marketing is still the best most cost effective way to reach your audience and is your best bet for audience growth. However, there is a method to this madness and there are some helpful tricks and tips Reema will share with you to help you nail your email marketing strategy.

This workshop will cover:

  • Collecting user data and opt-in permission to build a proprietary database for tailoring outgoing email and on-site content.
  • Guidelines for effective design – Designing the right email promotion with calls to actions provide subscribers with hard and soft benefits that increase with engagement.
  • Building a Customer Journey – including website landing page through to online ticketing.
  • Targeted and Segmented Email marketing – Organizations can communicate with increasing levels of precision by classifying or grouping your audience by interests and serve them accordingly. This can be especially important if you offer both visual and performing events.
  • Contact Strategy and proactive campaigns – engaging with your audience at key moments before your event and what promotions to offer.
  • Set-up automated email campaigns.
  • Measurement and optimization – Establish the capabilities and processes to test and learn from email marketing to improve performance over time.

A Dynamic Interactive workshop: Navigating change to make a difference
with Lynn Briand

Saturday, October 29, 2022 | 9:30am-12:30pm

This session will feature Arts leaders and Art councils leading change and broadening community impact.  

This workshop will cover:

  • Discover the importance of process and structure
    when leading change.
  • Learn about the findings from the Westman arts
    leaders and see what’s transferable.
  • Gain a glimpse on how to rally and create greater
    impact within your community.
  • Unveil the impact of your leadership style and your
    capacity to influence.

Engaging Volunteers
with Cheryl Ewing

Sunday, October 30, 2022 | 10-11:30 am

The status of the volunteer and succession planning and how Covid has put a kink in recruitment.

The number of volunteer hours over the years have increased, while the pool of volunteers has shrunk. So what can you do differently to recruit, train and retain volunteers? Sustainability: how do you involve a younger generation in your organization and its events. Communication and being able to entice potential volunteers is your biggest strategy.

Once you get them in the door you need to uncover people’s interests and expectations to properly align/match them with a rewarding volunteer position, which is your retention strategy.

Cheryl will teach you some of the tricks of the trade from board volunteers to event volunteers.


Digital Advertising
with Reema Chopra

Sunday, October 30, 2022 | 10-11:30 am

From Facebook/Instagram to Google ads it is important to create a customer oriented sales/traffic funnel that increases conversion rates enabling instant and repeated event purchases. A successful digital ad campaign for your arts event starts in the planning process. The funnel model is a useful framework for planning a digital advertising campaign.

This workshop will cover:

  • Who – Effective Audience Targeting is focusing on who you want to target (audience demographics) not where do you want to place the ad. 
  • What – Effective digital advertising uses impactful creative messaging that is goal-focused and clear on what needs to happen and creates a sense of urgency using call to action buttons. 
  • When and where are the moments that you will reach them?
  • Where – Digital advertising campaigns require a clear next step and a relevant destination to be effective. Therefore, Landing pages for ad campaigns need to be designed with a single conversion action in mind.
  • How will you know if your campaign has been successful? How to measure performance and identify improvements.

questions?

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