RBC Emerging Artist Program

Watch the Pitch Session here.
Watch the RBC Artists Sizzle/Demo reel here.
The RBC Emerging Mentorship Program is an online course for over 5 months. It tackles new and innovative practices to prepare artists for the changed music industry

Meet the Mentees

The Prairie Joggers: Riverbanks, beaches, backroads and bars serve as the backdrop to this folk rock duo from Winnipeg, Manitoba. The Prairie Joggers express feelings of love and loss through a stream of consciousness and straightforward stories of bittersweet adventure. As founding members of local blues-rock group Odder than the Otters, Goertzen (vocals, guitar) and Hill (drums) have played on stages across Manitoba, including Festival Du Voyageur and Rockin’ the Fields of Minnedosa. Their debut single, “Hola Luna”, was listed on the top 50 songs chosen by judges/panelists for 2018’s CBC Searchlight Competition.

Serenade combines radio friendly melodies with the traditional bluegrass style. So far Serenade has had the opportunity to perform as part of the Winnipeg Fringe Festival in July of 2018 at the Cube. They’ve performed as part of various markets including Pineridge Hollow, South Osborne Farmer’s Market, Transcona Biz Market, and the Winnipeg Night Market. Serenade has performed two solo shows at Sam’s Place, one of which was in celebration of the success of their debut Christmas album, Christmas with Serenade. This past November they were chosen to perform as part of Manitoba Music New Music Night. Over the 2019 festive season, Serenade has performed at Oakbank Moonlight Madness, Lights of the North Festival, Winnipeg International Airport Arrivals Entertainment, and German Canadian Congress’ Christmas Market. Serenade was selected to be part of Manitoba Music’s Holliday Playlist and were also featured on CBC Radio. Their Christmas album sold over 150 copies in Winnipeg. In October of 2019, Serenade was chosen to take part in BnB Studios Bench Session. Their video was released in January of 2020. They recently performed as part of Festival du Voyageur 2020. They are currently recording their debut EP: Country Love Songs. 

Cohen Sieg: At 18 years old, Cohen Sieg has been writing and performing for almost half his life. Hailing from Sieg’s Corner, MB, he has become a local favourite while making his way to festivals, events, and open mics across the country. Cohen is a pop/folk singer-songwriter who is known for playing guitar, but is also a talented multi-instrumentalist playing a full band of instruments including bass, keyboard, saxophone, and percussion, to name a few. Cohen is a solo-musician but with the help of his looper, his captivating performances encompass the sounds and impact of a full band. Cohen has been receiving accolades since his humble beginnings in rural Manitoba, but has quickly expanded his reach, including Los Angeles, CA, where he holds a certificate from the Musicians Institute, College of Contemporary Music and Perth, WA, where he toured in the fall of 2018.

Meet the Mentors

Roland Deschambault is the Executive Director of Camera Nova, an organization that performs early, contemporary and Indigenous-infused vocal chamber concerts for local and national audiences. They offer audiences excellence, experimentation and collaboration. Roland brings experience as a musician, artist manager, music director and mentor. His many facets give him deep insight into artist and industry needs and viewpoints. He is also familiar with the inner workings of high-profile entertainment services.

Grace Hrabi is a singer-songwriter and teacher with a degree in vocal jazz performance from the University of Manitoba. She is an independent, self-booking artist who performs in Winnipeg and tours across Canada with the folk trio Casati. The trio has recorded, produced and self-released three full-length albums since 2014. Grace teaches voice, ukulele, and songwriting through the Winnipeg Conservatory of Music.

Sheena Rattai is a Winnipeg-based musician and lead singer of the avant-folk trio Red Moon Road. She studied classical and Jazz voice at the University of Manitoba. With soulful, honest, and engaging stage presence, Sheena has established herself as a prominent figure in the Winnipeg music community and as one of Canada’s most enchanting singers.

About the Progam

The RBC Mentorship Program is an online course over 5 months. It tackles new and innovative practices to prepare artists for the changed music industry. Three emerging musicians will be offered the opportunity to become showcase and tour ready in a practical learning environment.

Participants will learn how to:

  • apply to local, provincial and international showcases – what juries look for
  • showcase – what buyers are looking for
  • create a sizzle reel – how to pitch your music
  • create an epk – what info to include
  • book shows/tours – best practices
  • create an online presence
  • find and build your audience

The Mentorship will end with participants self recording a 15-minute showcase. After a practice session with mentors the participants will pitch themselves on a livestream platform to 20+ buyers from rural and remote Manitoba.

Artists applying to the RBC Emerging Artist Mentorship program must:

  • Have a recording (demo, EP or full-length)
  • Be available for the 5-month period, including your recorded showcase live online Pitch to an audience of 20+ buyers in November 2020
  • Be a current resident of Manitoba
  • Be in the early stages of your career(s)
  • Be above the age of 18, or at least one group member must be above the age of 18

For more information, please contact:

Sarah Brereton, Program Coordinator